In this special edition of Monetizing SaaS, we dive into PostHog’s incredibly unique pricing page and break down:

✅ How PostHog turns their pricing page into a brand asset

✅ Their impulse-driven, e-commerce-inspired pricing experience

✅ Why they use raw input metrics for billing (instead of MTUs)

✅ How their pricing page removes decision friction

✅ What this model means for expansion into mid-market & enterprise

Next week in Part 2, we’ll analyze PostHog’s purchasing experience—from onboarding through expansion.

Most B2B SaaS pricing pages are functional.PostHog’s pricing page is fun—and it might be the most unique and creative page we’ve seen.

We tore it down in this week’s episode of Monetizing SaaS, and a few things stood out:

💡 It’s designed like an e-commerce checkout. Social proof, impulse-driven CTAs, and even product “images” make it feel more like shopping on Amazon than evaluating a B2B tool.

💡 It removes decision friction. There’s no “Should I choose PostHog?”—the page is built to make the choice easy and intuitive.

💡 They counter-position against competitors with pricing metrics. Instead of pricing by MTUs (like Amplitude or Mixpanel), they charge on raw input metrics like API requests and events—making pricing engineer-friendly and predictable.

💡 Every aspect of their pricing page is a reflection of their brand. Humor, irreverence, and transparency are baked into every line—down to the “How We Do Sales” page that actively mocks traditional sales teams.

💡 They’re playing a long game with free & cheap pricing. Their goal? Become the "Product OS" for developers by making adoption frictionless and expansion inevitable.🚀 Watch the full teardown to see how they execute this strategy.

Chapters:

⏳ 00:00 - Introduction: Why PostHog’s Pricing Page is Unique

🔎 01:18 - PostHog’s Brand & Positioning in the Developer Market

🎨 02:13 - A Deep Dive into Their Pricing Page Design

💡 05:35 - The PostHog Pricing Model: How They Price & Package

🛒 09:03 - How They Remove Friction & Push Impulse Buying

📈 12:22 - Subscription Tiers & Overages: Are They Intuitive?

🛠 15:48 - PostHog as a Multi-Product "Product OS"

💰 18:18 - Add-ons & The Pricing Philosophy Breakdown

📖 27:37 - Why PostHog is Transparent About Profitability & IPO Plans

🚀 32:38 - "How We Do Sales": A Masterclass in Developer-Centric Selling

🏆 36:19 - Final Grades: How Does PostHog’s Pricing Page Stack Up?