Lindsay Trinkle, co-founder of Makeswift, shares her career journey and the vision behind the business. She discusses the importance of bringing monetization into product strategy early and the role of pricing in branding. Lindsay emphasizes the need to talk to customers and gather diverse opinions when it comes to pricing and packaging. She also highlights the challenges and complexities of monetization in B2B SaaS, including supporting multiple sales motions and billing models. Lindsay shares her formative experience of betting on herself and the company during a pivotal moment in her life.

Takeaways

• Bring monetization into product strategy early and consider pricing as part of your brand message and positioning.

• Talk to customers and gather diverse opinions to understand their willingness to pay and the value they see in your product.

• Iterate on pricing and packaging, and A/B test different pricing models to find the right fit for your target market.

• Supporting multiple sales motions and billing models can be challenging in B2B SaaS, but it's important to find the right balance.

• Bet on yourself and take risks, even when faced with overwhelming circumstances.